I went to three games at the MCI Arena this weekend
Daily Archives: January 30, 2006
The Thin and Blurring Line
I work in a media company and I own a sports team, so I have a fairly unique perspective when it comes to how the media industry covers the sports industry. I was surprised a couple weeks ago to find out that the relationship between the two is blurring the traditional lines between editorial content (i.e. news) and advertising. The Washington Post noted in a recent article that three of the four major DC-area TV stations are now airing sports "news" programs about the Washington Redskins that are produced, directed, and paid for by … the Redskins. Similarly, Redskins owner Dan Snyder recently confirmed his purchase of three local radio stations that will air the team’s games and other Redskins programming next season. Many people used to say that the Internet would quickly blur the lines between paid content and objective news/information, but I think it’s happening even faster in the offline world.