When I read this article in Editor and Publisher, I was reminded of an event that my wife Lynn and I attended last year.  We had the great honor of going to dinner with Mike Wallace and his wife Mary, Jack Valenti and his wife Mary Margaret, Ben Bradlee and his wife Sally Quinn, and Art Buchwald.  It was an incredible evening, and I remember sitting there in awe of these "lions in winter"

There was a lot of misinformation floating around this week about AOL’s partnership with Goodmail Certified email.  Some people even claimed that the program would force non-profit organizations to pay to have their emails delivered.

To help clear up this confusion, yesterday, AOL announced that qualified non-profits will never have to pay to send their emails to our members.  We know that many non-profit organizations depend on email as a way to raise money and communicate with their members and supporters, so AOL has decided to pay for the optional third-party validation process for those organizations. 

Goodmail’s certified email program can be a valuable tool for companies, organizations, and consumers, and it will help lower instances of spam, phishing, and identity theft.  By providing this service to non-profit organizations free of charge, AOL ensures that everyone – businesses, non-profits, and, most important, our members – wins.