AOL is truly a media company now by moving its headquarters to NYC. As AOL in Dulles will continue to be a center of excellence for product, technology and network, the world’s biggest ad agencies are in NYC. It makes AOL the ONLY portal headquartered in the heart of the action.
AOL is truly a media company now by moving its headquarters to NYC. As AOL in Dulles will continue to be a center of excellence for product, technology and network, the world’s biggest ad agencies are in NYC. It makes AOL the ONLY portal headquartered in the heart of the action. We all must remember that when AOL acquired Time Warner, it moved itself as a headquartered operation to NYC. And now it can evangelize the company’s lead in third party ad networks pivoted around Advertising.com and its set of recent acquisitions. The division will also be closer to TW headquarters and management in NYC can take a more day-to-day and active hands-on role in leading the company in conjunction with AOL leadership. The new media landscape is shifting towards a Web 2.0 distributed world. Portals, while still at scale, are challenged as to growth but I believe AOL had no choice but to reposition itself in this manner. As a shareholder and option holder, I am rooting for its success and am hoping to see it enjoy robust growth once again.