The Internet is still growing in terms of unique visitors; time spent online; revenue and ad growth; and overall bandwidth consumption. Plus every day additional sites, blogs and social network pages are added to the mix. That is a good thing. As an aside, the North American unique visitor universe is now over 181 million. I remember when we hit two million total unique visitors in the US as an industry.

The Internet is still growing in terms of unique visitors; time spent online; revenue and ad growth; and overall bandwidth consumption. Plus every day additional sites, blogs and social network pages are added to the mix. That is a good thing. As an aside, the North American unique visitor universe is now over 181 million. I remember when we hit two million total unique visitors in the US as an industry. Note that there are ONLY four networks of mega-scale (more than 100 million uniques) - Yahoo, Microsoft, Google and Time Warner (AOL). FOX and eBay sites are getting close with almost 80 million and then it drops off from there. As you can see, as the Internet grows the big portals and networks are getting less and less share of the overall unique visitor universe. This is analogous to ABC, CBS and NBC losing shares while TV viewing grows in a 900 channel universe. The networks are still the biggest games in town but just not as big as an overall percentage so their power and effectiveness to advertisers is lessened over time. But scroll down and see the listing of third party networks. There are now 15 networks with more than 100 million aggregated unique visitors. They outnumber the homegrown networks of AOL and of Yahoo. My bet is you haven