It is this one: such great content; such great talent; and such little box office. It is shocking to see how little appetite there is by consumers that have paid to go see films like this in theaters yet the content is great with a high production value and global appeal. Internet distribution and moving the costs from consumers to advertisers seems a likely way to go. Television and internet distribution will be the way of the future for these kinds of films. I am excited.
I agree. Very well said. Direct distribution. The long tail…CONGRATULATIONS on Nanking!