This article highlights what I guarantee you will see as a major trend in the New Year – a new kind of ad network – a social app and/or widget network. This development is the next logical step in the Web 2.0 build out: atomizing and syndicating particles of web sites; creating cross-promotion networks; and then aggregating up inventory. That is "smart" and massive to sell as targeted inventory to savvy advertisers. Google will be there. Facebook will be there. Many startups will be there and I am pleased to say that Clearspring Technologies will be there and will be seen as a leader as we helped pioneer the field and are shipping products to many major customers today. You will witness the birth of a major new industry/revenue stream in 2008, all built around widgets and social apps as media.