Good for Forbes. Embracing new business methodologies is smart. Creating a vertical network around a key subject matter and leveraging all of the clicks and page views and unique visitors to create something bigger and better for advertisers is a wise decision. The media landscape is filled with examples of how specialists win and in financial markets, the advertising is often times specialized and the agency and client are willing to pay higher CPMs and click through rates for good targeting and good in context delivery of a message. I think this one can work.