The floodgates will now open. As I have been advocating and predicting, old media companies will now re-purpose their cash flow to buy new media companies again. This deal gives permission to newspaper companies – and broadcast companies - to park their cash into growth opportunities. CNet was the last big independent player of scale out there. Now traditional media companies will truly begin, in earnest, to roll up and consolidate and tuck in faster growing Web 2.0 media companies. This is a good move by CBS too. They have a money machine and can expand the revenues of the company. CNet was always an ITV company acting as a web company and they have a terrific publishing platform. Win/win situation here.