There is now so much user-generated content and so much inventory. The big ad networks drive all of the sales and the power has shifted to the advertiser NOT the media itself. This is a unique phenomenon. Social networking inventory doesn’t respond very well. Jason Calacanis is correct. The industry should look at this inventory as a mini front door to drive traffic to inventory that responds well and that carries a higher and more respected CPM from advertisers.
Tags: Jason Calacanis, Ted Leonsis, Ted's Take
