Everyone else’s business always looks easier than your own business.
This strategic move doesn’t surprise me. Often times when a brand that is so focused expands outside its own industry, failure ensues and the brand is damaged.
I don’t go to Starbucks to purchasing CDs. I go to get a great cup of coffee in a clean environment in my neighborhood hopeful that I will run into some friends in the store.
Howard Schultz is so smart. He is getting his company refocused on its main deliverable. All his energies are in getting great coffee made and for an efficient manufacture of the product. I love that Caffe Macchiato too. 
