Don’t jump the shark. Don’t have a film made about you or your company. Don’t open yourself to ridicule. Your served audience will abandon you. They will think you have lost sight of your center. It is way too early in Facebook’s development to have a film made about the company or its founder or to use Facebook as an emotional device for a film.
I always thought that the film You’ve Got Mail starring Tom Hanks spelled the end of our “cool” phase at AOL. It propelled us into the mainstream and we morphed into an older demo service and lost a big, youthful constituency.
At the time it felt good and fed our ego. In hindsight, it was a bad move. Learn from our mistakes and don’t do it.
Tags: AOL, Facebook, Films, Ted Leonsis, Ted's Take
