Wow. Any union that gets strident and threatens to strike right now won’t get a whole lot of sympathy from consumers or people in the industry. Now is the time to create creative partnerships and create empathetic relationships between one another.

Athletes, actors, directors and any and all high paid groups that are represented by a union must thread a needle right now to get what they want but in a manner that is non-confrontational and one that is relevant to audiences and consumers and the media.

I think this union has a tin ear right now. The world is ending; jobs are being lost everywhere; and a union is threatening to strike. I doubt this move will work out in these hard times.