AT&T and Disney are the two most powerful brands on Twitter? Aren’t they two of the most powerful brands period? In old media and in the real world?
Check out this list. I am not sure what it all means but I am surprised that a hot, young, tech-based, leading edge early adopter service would have an old world telephony brand and a kids’ media brand be the two leading brands on the service.
Enlighten me. What does this mean?
What this means is that what people talk about in real life is what they talk about on Twitter. Twitter is really just a conversation, so it’s not surprising to me that large brands become “hot topics”, particularly brands that already generate conversation. The advantage with Twitter is the transparency that allows you to connect with many others that share similar passion around a given subject or brand. This has the effect of amplifying any given conversation.
Take AT&T for example. It is one of the largest cell phone carriers in the country. It also happens to have a reputation for poor service. It also has an exclusive on the hottest consumer electronics item today – the iPhone. If the combination of the factors didn’t get it to the top of Twitter, I’d be surprised.
i have no idea whats going on except maybe old school is catching on to the new gadgets and the kids brand makes sense
I believe that it means those are the most talked about brands on twitter. Since twitter asks “what are you doing today?” then you are correct that the most powerful brands period are the ones that would be most talked about. It doesn’t mean that those brands are actively using the service themselves.
Pretty cool site. Thanks for the link to it.
Ted,
It simply means to me that they have understood how to leverage Twitter and track their users and brand advocates activities.
AT&T is the carrier of the iPhone, which would seem to be a viable explanation. AT&T and Disney are highest ranked by brand strength, but you can sort that chart by the other categories as well. They define brand strength as :
“the likelihood that your brand is being discussed in Twitter. A very simple calculation (brand citations divided by Twitter Search’s data limit) we believe that for emerging brands that Brand Strength is an incredibly valuable measure.”
Wow – They are even bigger than Jesus or porn…
But seriously in looking at the list it shows who is spending the most in marketing and advertising and can afford to keep their brand out and in front in any new venue or service. While the catholic church may have spent the most in the long run on branding, AT&T and Disney are the brands that are the most forefront in todays media [old/new/and otherwise]…