“You are going to like irrelevancy even less.”

That is the name of a chapter in a great, soon to be published tome by Bob Garfield. His book and living Wiki will soon be made available to the public and it is called The Chaos Scenario. This work will be considered very important by consumers of media and by those of us in the business. The book explores the issues that media companies face today and how social and personalized media are changing the landscape and enabling consumers to take control of their information consumption.

Bob is a long time media observer and columnist. He gets the new media. He lives in it and he asked me to critique his manuscript. It is very well written and filled with great anecdotes, stories and insight into what the strange brew of new media consists of  today and will look like in the near future. I believe he has developed a hit and this project will be much discussed over the coming years. Keep your eyes and ears open for when it comes out.