Ted's Take

Click here to read a great article about the importance of being free (kudos Chris Anderson) in the new media world and a counter claim being made by Malcolm Gladwell, best-selling author and former Washington Post employee.

 

In regards to YouTube, I agree. Giving away free video stuff costs money and it is tough to monetize. Can you ever trust this community-created video as a brand builder and advertiser? Is it curated? Is it frankly any good in terms of quality?

 

One of the founding principles of SnagFilms was that there was a long and sometimes undistributed tail of great films yearning to be seen. These films could also activate volunteerism and charitable giving AND advertisers would want to be associated with great highly produced video content. Filmmakers deserved another revenue stream as created by advertising revenues.

 

That is my belief and I am sticking to it. In this case, free is good and there is no alternative in the real world. SnagFilms gets these films to a wide audience; generates revenues; activates charitable giving; and provides advertisers with a high quality environment to get their messages to the masses. I believe in double bottom line businesses.