I feel like ESPN has been a friend of the family for decades.
I am about midway through a new book called ESPN The Company by Anthony F. Smith. It is a good read about a company that is now one of the most valuable franchises in all of media and business.
ESPN is a worldwide highly valued brand with literally hundreds of millions of fans; billions and billions of dollars in revenues; and is probably one of the most profitable franchises in business today.
ESPN is celebrating its 30th Anniversary and the Huffington Post did a great piece on ESPN with a terrific video montage in homage to the brand. Check it out by clicking here. Enjoy.