Ted's Take

The Blogging Site of Ted Leonsis

How Smart is Amazon?

Check this out. Amazon is already packaging up my book The Business of Happiness with Bruce’s book called Gabby: Confessions of a Hockey Lifer.

My book hasn’t even shipped yet and already their inference engines are already recommending these books to a similar audience. They are amazing marketers. Kudos Amazon.

I believe my book will be marketed to a business audience; a self-improvement and self-help audience; and a sports-related audience.

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