We have sold more than 2,000 new season tickets for the upcoming Wizards season. We are being quite successful in the sale of season tickets.

We are now at more than an 80% renewal for our season ticket holders from last season. Thank you.

We love and treat our season ticket holders in a special way.

For the Caps, our success is almost directly tied to the sale of season tickets. In fact, I think we now have the second most season tickets sold for all American based teams. Season ticket sales drive revenues, attendance and the demand in the secondary markets for season ticket holders. It is a virtuous cycle. We have a backlog of people wanting to buy season tickets. All I think about regarding the business starts with the sale of season tickets.

Our goal is to sell out every game mostly to season ticket holders who become a part of a huge and embracing community of interest.

Every game matters. Every game is important in the standings race.

To say that season tickets are dead borders on the irresponsible. I see it totally differently.

Groupon is a great way to offer sampling and to get folks into the building on a paid basis. Groupon is aimed at the casual fan. They have a large audience. They only get paid for what they sell for real cash. Unlike traditional media - where you write a check and hope for a sale – Groupon delivers customers in an environment that consumers know and trust. It is why a Groupon is growing so fast and traditional media isn’t. As a merchant, do you want to work with accountable media or not?

We get customers into the building. They sample the experience and then we hope to SELL THEM plans and season tickets. That is the feeder system that Groupon creates for us.

And they show up because they bought the tickets. It is why comps to games really don’t work. The show rate on a comp is less than 50%. The people that get free tickets aren’t deeply passionate and motivated to come. They aren’t “committed” to the process. Groupon show rates will be very high I believe.

I am on the board of directors of Groupon. Groupon does these kinds of deals with many sports teams because it is a great new outlet and way to reach a casual fan. Groupon is booming.

The Caps and Wizards are booming.

Season tickets are hot. Season ticket holders are smart. This article? I didn’t get it.