Dan is right. We are wrong. We have to be transparent here. This is a “gotcha” moment.

This isn’t what I want to do to market the team. I find it unacceptable.

This is a teachable moment for us. This is not how we market and I must take accountability here and say we are wrong. I will find out how our systems failed us and am hopeful that this would never happen again.

I can’t point fingers. The buck stops with me and I am sorry that this happened.

Even worse, I just found a Caps-related direct e-mailer that mentions a player on another team too. This shouldn’t be happening but as majority owner, I have to take the heat and I understand that and accept that as a responsibility. We have hundreds of tickets that are available on a last minute basis for some Caps games as the other team turns back their tickets or a media partner and the league don’t use their tickets and I learned that we do some select e-marketing to a selected list and one of the mailers mentioned a player on the Florida Panthers. Arrgghhh.

I apologize.

No one is getting yelled at. No one is being terminated. Everyone knows how I feel. We have enough stars and offer enough value to our fans to never have to mention another team and or player to get fans to come into our arena.

I am hopeful it won’t happen again. I can’t sign off on every piece of material that we generate so I am hopeful that my belief system and point of view and voice are being heard on this matter. But I take full responsibility for this gaffe and I apologize.