In a batch of recent research, we asked our fans and customers how do they receive information about our teams.
The top five sources of information gathering were identified by more than a majority of fans in this order: Our team websites; Comcast SportsNet; The Washington Post; my blog Ted’s Take; and team emails and mailings and in-arena communications.
These five sites and media are the starting points for fans and most fans don’t go past this grouping of sites for information. The drop off is dramatic in terms of how far and deep fans will go to find information.
I remain committed to communicating far and wide and treating all media outlets with respect and with transparency. I believe in the long tail and believe in democracy of information flow. Social media is starting to creep up in the rankings but I was surprised to see that these sites such as Facebook and Twitter and some blogs are still in a smallish minority of how most people gather information about our teams. I would like to encourage more participation and the driving of traffic to more blogs and more individual Twitter feeds and will try to figure out a way to be more supportive.
Google remains high in terms of relevance and driving clicks and people to specific information.
Yesterday I went on our own website to do an hour and ten minute interview with Mike Vogel. I tried to answer many fan generated questions. I have received and read more than 1,000 emails since our season ended. I believe I have responded to more than half of those emails.
Here is the link to the video interview.
I also conducted a 60 plus minute season ticket holder telephonic session with Wizards season ticket holders yesterday. I answered questions live from our customers. I have also received and read more than 500 emails from fans of the Wizards since the season ended and we conducted the draft lottery and redesigned our look and feel and new uniforms.
I want to thank you all for listening; for caring; for communicating; and for participating. That is very nice of you.
Don’t know who you did your research with, but for team information, CSN doesn’t even appear on my go-to list. Your blog is interesting, from the meta perspective, but it doesn’t really provide analysis or insight on the team itself. WaPo’s Capitals Insider, Japers Rink, Puck Daddy are the go-to information/analysis sites, followed by The Hockey News, the team web site and finally the barrage of emails the team sends out (although I do find the game notes interesting, they are largely repetitive and I find them a bit valuable for understanding a bit more about the opponent).
But some of us fans do appreciate your openness and try not to abuse the privilege of being able to contact you directly with our thoughts, frustrations, and opinions. You are certainly the most available sports owner in the DC area, which has helped build my loyalty to the team.
Well Ted. I hope you read the reaction to your “owners corner” on thursday. The anger is not going to subside with time. You owe us a leader(coach) that can get our team to the level we know has not been close to being achieved. If you are the fan you claim,how can you not see what is so obvious. You used the Lakers as a reference to the caps being swept. Are you out of your mind comparing what they have accomplished to what the caps have accomplished. Get a grip
I typically follow along on the SBNation blog http://www.bulletsforever.com
Hopefully you read this and can ask JaVale or Grunfield. What are the chances that maybe JaVale can get in touch with Hakeem Olajuwan and get some big man tips the way Dwight Howard did. I think that if he could spend some time over the summer with a guy like that he could explode next year. (I’m almost certain this has been thought of already, just throwing it out there on the odd chance it hasn’t).
Nope! Japers Rink is my first stop for all things Caps. I follow the links that they post. After that I will head to random other sites, but Japers Rocks!