In a batch of recent research, we asked our fans and customers how do they receive information about our teams.
The top five sources of information gathering were identified by more than a majority of fans in this order: Our team websites; Comcast SportsNet; The Washington Post; my blog Ted’s Take; and team emails and mailings and in-arena communications.
These five sites and media are the starting points for fans and most fans don’t go past this grouping of sites for information. The drop off is dramatic in terms of how far and deep fans will go to find information.
I remain committed to communicating far and wide and treating all media outlets with respect and with transparency. I believe in the long tail and believe in democracy of information flow. Social media is starting to creep up in the rankings but I was surprised to see that these sites such as Facebook and Twitter and some blogs are still in a smallish minority of how most people gather information about our teams. I would like to encourage more participation and the driving of traffic to more blogs and more individual Twitter feeds and will try to figure out a way to be more supportive.
Google remains high in terms of relevance and driving clicks and people to specific information.
Yesterday I went on our own website to do an hour and ten minute interview with Mike Vogel. I tried to answer many fan generated questions. I have received and read more than 1,000 emails since our season ended. I believe I have responded to more than half of those emails.
Here is the link to the video interview.
I also conducted a 60 plus minute season ticket holder telephonic session with Wizards season ticket holders yesterday. I answered questions live from our customers. I have also received and read more than 500 emails from fans of the Wizards since the season ended and we conducted the draft lottery and redesigned our look and feel and new uniforms.
I want to thank you all for listening; for caring; for communicating; and for participating. That is very nice of you.