Jeff Skoll is a good man.

He believes in a double bottom line set of deliverables.

Do well by doing good.

He started Participant Media, a great studio and enterprise to produce and distribute “good news” film.

He and they are having an impact. A positive impact on movie goers as well as on filmmakers. And on causes.

This New York Times article isn’t as positive as I believe the effort deserves but it does shine a light on an important and innovative company.

Kudos to Jeff Skoll and what he is building. I admire his work very much. Click here to read all about their history and company and goals.