Category Archives: Advertising

Clint Eastwood on Detroit

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THAT was a powerful ad during the Super Bowl with Clint Eastwood, wasn’t it?

Chrysler is doing great work with very smart marketing and great positioning. It is “Halftime for America.”

In the small world department, last week we held an offsite at the Four Seasons Hotel in Georgetown. As I was walking into the lobby, who did I see? Clint Eastwood!

I wasn’t shy. I walked up to him and introduced myself. We talked for a few moments about filmmaking and I, of course, gave a plug for SnagFilms. He is a giant and a living legend and he talks just like he talks in the ad and in his films! Too cool.

Here is a film on SnagFilms.com about Detroit in celebration of Black History Month. Click here to watch. Thank you.

A cottage industry about Groupon

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Bloggers blog about it. Generating page views – to sell their ads and click streams. 

Financial pundits opine about it.Some to sell their newsletters. And opinions. 

A network will do a sitcom with Groupon in it. To generate ratings. 

And now a book about Groupon. For a nice advance I am sure. Wonder if there will be a Groupon selling the book? Half off the cover price? Click here for details. 

I still feel we are in a quiet period – but no one else does; that is for sure. 

Groupon. What is next – a movie? Been there – done that – anyone remember- “You’ve Got Mail?”

 

 

District Sports Page

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A new entrant; show them some love. Click here. Thank you. A new local sports oriented network.

Well done; keep at it. Build great content. Build an audience. Sell some ads to sponsors that believe in you.We will try to help drive traffic to you. We will continue to offer you access. Monumental Report will try to help as well; Click here.

Do likewise with us; we are all in it together. Thank you.

Ad Price Index Site

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A friend sent me this link. It is a good one. Here is a site that monitors the fluctuations in ad CPM prices for sites around the web. It shows that for the most part ad prices drop and CPMs drop around the web as there is so much inventory available and third party networks rule.

The Answer is Yes!

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There is now so much user-generated content and so much inventory. The big ad networks drive all of the sales and the power has shifted to the advertiser NOT the media itself. This is a unique phenomenon. Social networking inventory doesn’t respond very well. Jason Calacanis is correct. The industry should look at this inventory as a mini front door to drive traffic to inventory that responds well and that carries a higher and more respected CPM from advertisers.

Online Advertising Market Now Bigger Than Cable

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For someone who sold one of the first (if not the first) interactive ad campaigns, this is big news. As an early evangelist of this new medium, to see advertisers and businesses embracing the medium and the ad dollars following consumer usage is a great sight to behold. To my fellow Redgate employees: If you remember in 1986 I said, ”In less than 25 years, 1 billion people would have an interactive connection; a new media company would become the biggest and most important media company; and interactive advertising would be the most important way marketers reach consumers.” Who knew how right we would be? 

If you remember 1986 was the year we launched Interactive News Networks and soon thereafter published our white paper called “New Rules – New Media”. To see online advertising now pass cable advertising in market size is remarkable.