A friend sent me this link. It is a good one. Here is a site that monitors the fluctuations in ad CPM prices for sites around the web. It shows that for the most part ad prices drop and CPMs drop around the web as there is so much inventory available and third party networks rule.
Archive for the ‘Advertising’ Category
Ad Price Index Site
Tuesday, May 27th, 2008The Answer is Yes!
Monday, May 19th, 2008There is now so much user-generated content and so much inventory. The big ad networks drive all of the sales and the power has shifted to the advertiser NOT the media itself. This is a unique phenomenon. Social networking inventory doesn’t respond very well. Jason Calacanis is correct. The industry should look at this inventory as a mini front door to drive traffic to inventory that responds well and that carries a higher and more respected CPM from advertisers.
Online Advertising Market Now Bigger Than Cable
Saturday, May 17th, 2008For someone who sold one of the first (if not the first) interactive ad campaigns, this is big news. As an early evangelist of this new medium, to see advertisers and businesses embracing the medium and the ad dollars following consumer usage is a great sight to behold. To my fellow Redgate employees: If you remember in 1986 I said, ”In less than 25 years, 1 billion people would have an interactive connection; a new media company would become the biggest and most important media company; and interactive advertising would be the most important way marketers reach consumers.” Who knew how right we would be?
If you remember 1986 was the year we launched Interactive News Networks and soon thereafter published our white paper called “New Rules - New Media”. To see online advertising now pass cable advertising in market size is remarkable.
