Ted's Take

The Blogging Site of Ted Leonsis

Archive for the ‘Social Networking’ Category

Julia Nails It

Thursday, December 17th, 2009

This is a perfectly posited article and thesis. Sad but true.

Are we really close friends? Will I tell you what I tell my closest friends knowing all of this will end up - forever - on the web? And in Google’s search algorithms? So some venture backed company can generate clicks to turn pixels into gold?

Can Facebook really make a business around “friendship” and “community”? We really tried at AOL in the old days but instant messaging was such an intimate one-on-one bit of self expression that no one supported ads. And then chat rooms were tough to monetize, too. Who knew what was being said and by whom in chat rooms? Email, guess what we got? Ads in the bottom of email forms and bad sig files. This is tough to make a business around that feels good to the consumer and the advertiser.

Is Facebook a utility?

Is it a fun place to hang out?

Is it a media company?

A platform and for whom?

Julia is right. Facebook has become something new and different. This weekend while I have time, I will drill down on the privacy settings and have to make some tough calls. Do I want to use Facebook as a publishing platform and really look at my 5,000 friends as an audience or do I fool myself into thinking Facebook really is like Cheers, a place where I like to hang out and meet up and mingle and chat with my buddies?

I thought this article was very poignant, smart and thought provoking.

The Cat is Out of the Bag

Wednesday, December 16th, 2009

Privacy, safety and security. Integrity.

As a utility service, consumers need to trust you. See this blog post on Facebook and its latest move.

Default settings should always be set on the highest level of security and then a communique should be sent to the user that says, ”If you want to broaden the network and be more ’public’ here is how you do it.”

But there is now an arms race to feed the Google algorithm. I recently Googled a good friend and I was shocked to see the first two entries for him were his Twitter tweets. Facebook wants in on this action so your newsfeeds to friends, pictures published and wall postings all go into the algorithms and are now public fodder. Unless you do something about it via Facebook’s privacy settings which most people can’t figure out.

This development bears watching. It isn’t passing the smell test to me.

More on Free Speech

Wednesday, September 30th, 2009

Here is more info on the Kill Obama poll on Facebook and the issue of free speech. It is an interesting article.

Can you walk into a theater and shout, ”Fire”?

Can you get into a plane and say, “I have a bomb”?

Can you say - online - in a poll, “Should we kill the President?”

(more…)

This Week’s Inductee into the Moron Hall of Fame

Monday, September 28th, 2009

And while you are at it, show how clever you are. Enter airport security and say, “I packed a gun in my briefcase. Is that OK? Just kidding!” Read this one.

Why do people do such stupid things online? My bet is this kid will be tracked down, thrown in jail and made an example of. What was he/she thinking?

Athletes and Twitter on Mashable

Wednesday, September 23rd, 2009

Here is a very good read on a very tough subject with no easy answers.

What do you think?

Stay Classy

Wednesday, September 16th, 2009

Here is a great article in the Washington Post on the creation of fake Twitter accounts and the impersonation of team members.

The Internet has brought us some wonderful advancements and now some NOT SO wonderful things. This kind of identity theft will get someone into trouble - the fan or the player - and it is just a matter of time.

I know that once on the Capitals Insider blog someone starting to post comments in my name and they created quite a stir. Fortunately the Washington Post realized what was happening and pulled down the comments section. I don’t believe that they suspended the offending reader though. It is pretty easy on a blog or message board to impersonate someone else, isn’t it? I have had people impersonate my email address. Some go to the message boards on our website and post as me. Someone even tried to cash a check once in a local bank as me. That one floored me. It made me laugh and the individual was caught on security cameras. Can you believe that? Another time, someone called a radio station saying they were me and wanted to be interviewed - live - on air.

Facebook and Twitter are wonderful new communications vehicles but this kind of fake account posting is not what was intended. It is not good “netiquette” and shows little empathy to the player or our franchise.

I understand the draw of being funny, ironic and witty but at some point fun will turn into mischief and someone will get burned. It is just a matter of time.

I do support our players opening and managing their own accounts on Facebook and on Twitter. I am very active on both services and I enjoy the interaction. It is buyer beware time though now. It is very difficult now to identify the real person vs. the “fake” person so be careful what you read. Someone’s tweets may not be what you think. Thank you and stay classy.

A First for Me

Friday, September 11th, 2009

I couldn’t get the streaming version of the Caps vs. Flyers rookie game so I am watching Tarik El-Bashir’s Twitter page for real time updates on the game. Thank goodness for bloggers. Thank goodness for Twitter. Here is his Twitter page. I believe he is also updating it at his blog at WashingtonPost.com, too.

There is No Facebook Exodus

Tuesday, September 1st, 2009

Click here to read a very good article about Facebook and debunking the myth that Facebook is no longer hot.

Facebook is in fact booming; Twitter too — but anything that gets hyper popular and crosses the chasm from cool — to utility — will get its detractors from mainstream media and hipsters.  And — both Facebook and Twitter are really all about global expansion — the US market is teeny tiny now compared to the rest of the world. (more…)

Where Did All of the Kids Go?

Wednesday, August 5th, 2009

If young adults and teenagers aren’t using Twitter - see this chart here - and Facebook is getting an older demographic then where are all of the teenagers going to communicate? My newsfeeds are filled with people even older than me on Facebook these days. Facebook is now for the “young at heart” I guess.

I was surprised to hear about MySpace and how it was actually getting younger now than Facebook in terms of demos but I think all of the teenagers are simply texting on their phones. My son and daughter both have Blackberries. It has become their laptop of choice in a way. They glance at their Facebook on their Blackberries. They use it as a phone. They read their email on it. They use AIM and they text all of the time.

What we saw happening in Europe has now blown up here. Kids use their mobile devices as PC’s. Kids use texting as instant messaging. That is the killer app now.

Local Sports Twitters Away

Wednesday, June 10th, 2009

Here is a good blog post by Mr. Irrelevant on local sports folks who use Twitter. Check it out by clicking here and sign up. Subscribe to get my tweets and blog posts too please. I am at Twitter.com @TedLeonsis. Thank you.