The big get bigger – the small get marginalized.
That is how media works.
I think this united front from Yahoo – AOL and Microsoft is smart – and needed and advertisers will flock to it.
Imagine being able to create an ad and a campaign and with one click clear it to run across ABC, NBC and CBS; all aimed at one mega audience – across channels?
How easy and convenient and what great scale. Very efficient as well.
Good to see the power and efficacy of Advertsing.com still being discussed.
Read this one please. Thank you.