Double bottom line.
Doing well by doing good.
So smart and well executed.
Quite impressive; bordering on genius.
Click here to check it out and to help!
Here is a quick snapshot on my coming book, The Business of Happiness as prepared by BoomTown’s Kara Swisher.
Reviews will start to come out I would think in mid February when the book is available in book stores.
Response on early orders for the book is pretty strong so if you are so motivated, order here on Amazon.com.
Thank you.
Check this out. Amazon is already packaging up my book The Business of Happiness with Bruce’s book called Gabby: Confessions of a Hockey Lifer.
My book hasn’t even shipped yet and already their inference engines are already recommending these books to a similar audience. They are amazing marketers. Kudos Amazon.
I believe my book will be marketed to a business audience; a self-improvement and self-help audience; and a sports-related audience.
Historically there has been a lot made about “positioning” in marketing and about the importance of a very succinct and easy to understand positioning for a company to be successful but, ironically, the most successful Web 2.0 companies don’t have it. In fact they have vague positions in the market. They have “optionality” on where they want to grow and seem to be thriving. Here is what I mean in a couple of obvious examples:
So is Google a….
Is it and can it be all of the above? They seem to be doing a pretty good job of it and the only positioning line I can think of about Google is “Do no evil.” They don’t have a position and they are the zero sum winners as far as I can tell.
Amazon is it…
All I ever remember as Amazon’s positioning was the original “World’s Biggest Book Store.”
My point: In the new world order, positioning may not be as important as it once was and may actually hurt a brand in that while expensive to build a brand’s position, it is even harder and MORE expensive to reposition a brand. Just think about it.