It is the Olympics and one of my favorite sports to watch is beach volleyball. I was so excited to see the US men and women win gold medals. But if beach volleyball is on TV and it isn’t the Olympics, I could care less. I don’t watch and I have no interest. Why is that? Why is it that the Olympics brand has me watching the finals of men’s beach volleyball at 11:00pm and I really care about the outcome.? Strange indeed.