Bing – Is It An “Aha” Moment?

So I have been using the new Bing service for a few days. There is a lot of industry hype around it and you just know that one of these days Microsoft will get it right and take some share away from Google in the search marketplace. Right? Click here to try it.
 
Bing looks pretty and different. Its navigation is new and it has been working/scaling well now in terms of performance and it is seems to be pretty fast. Bing is trying to differentiate itself with its UI with its verticalization of some key channels such as Travel and Shopping and the way it surfaces photos.