Our relationship with the Washington Post. My relationship with the Washington Post. And the mainstream media in general.
The owners of several of our local sports teams sat through a couple of hours with the Washington Post this week. We were asked questions on a panel by a very smart and tough editor. The session was filmed and streamed live to the Washington Post’s audience. I enjoyed the session and was honored to share the stage with my friends and colleagues.
The Washington Post sold sponsorships to the event and around the streaming broadcast. It sold tickets to the event. We were made into programming and the Washington Post “monetized” us.
We were reported on, too. A lot. Four days worth of content was generated. A virtual bonanza. Click here for even more.
There have been many articles written and many pixels generated by our talk and discussion.
Those articles then activated many other media outlets to write. They generated blog posts. We became ripples in a pond. They all sold some ads around our words. The monster was fed. Worldwide.
We place some ads in the Washington Post newspaper and website via our teams. We have a business relationship with them. It is respectful and productive. We give the Washington Post money.
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