I agree that Google may be the #1 global brand. It has more customers outside of the US than within it and every time someone types in Google.com - and has a positive experience - the brand is reinforced.

I don’t agree at all that General Electric is the #2 global brand. Have you ever heard someone say, “I want one of those General Electric light bulbs?” or how about “Boy, am I happy knowing that my electricity is being powered by a GE turbine!” or “Thankfully this plane is riding on GE jet engines!” GE is a holding company, it isn’t a brand.

I do believe that Disney is a brand of great value as is Apple and Nike. And my sleeper great brand of value? Sundance.