Has Blogging Jumped the Shark?

Wow. Jason Calacanis is leaving the blogosphere. I relate to how he feels; this stuff takes a lot of time and thought and you have to have the nerves of a stand-up comedian to keep doing it everyday. His blog was a good read and he will be missed.

I bet Jason will be back though in some manner or other and soon. After all, he is the Brett Favre of blogging.

The Answer is Yes!

There is now so much user-generated content and so much inventory. The big ad networks drive all of the sales and the power has shifted to the advertiser NOT the media itself. This is a unique phenomenon. Social networking inventory doesn’t respond very well. Jason Calacanis is correct. The industry should look at this inventory as a mini front door to drive traffic to inventory that responds well and that carries a higher and more respected CPM from advertisers.