Wow.
Provocative. Read this one. It is a complicated subject indeed. Analytic and emotional all at the same time.
I empathize greatly with what Mark is saying. We as sports teams are our own media companies now as you know. I blog and I am on Twitter and Facebook. I read and respond to all of my email. I am accessible. I care deeply. We all do in our franchises. In a way, we compete with the bloggers and media that cover our teams now.
There. I said it. We hire journalists on our staff. We want sponsors. We want readers. We want to feed the monster. Mr. /Ms. Blogger. We are in your business. You are in ours. We live in this odd state of “coopetition” with the media that covers us. We must get that out and understand what that means. We don’t get rights fees from these folks. They take our content and brands and access to players and staff that we pay and then try to make a business or a reputation out it for themselves. Good deal, right? Only Comcast pays us fees.
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