Brandon Tartikoff

I went to the new NBC website and had to think about my dearly departed friend, Brandon Tartikoff. It is hard to believe that Brandon passed away 11 years ago.

Brandon was a man of honor, good humor, style, grace and compassion. He was creative, silly and full of life and energy. He was the best network TV programmer ever. I miss him.

I have to wonder what he would think of a lineup for NBC that included Celebrity Circus; The Baby Borrowers; Nashville Star; American Gladiators; and America’s Got Talent as the key primetime deliverables of the network. “Must See TV”? I think NOT.

I Heard the Same Kind of Banter 10 Years Ago from Newspaper Titans…

“Let us focus our circulation down to deliver a more qualified audience. Let us cut the paper stock to save money. Let us cut the newsroom to save margin. Let us slow roll into new media as we don’t want to cannibalize our own business”…and on and on and on…

This article - to me - is the first official bad sign that network TV is the next old media to undergo a long term cycle to oblivion. The discussion isn’t about product or customers; just about costs, margins and OIBDA.

When you can’t grow, you focus on expenses and the cycle of cuts; layoffs; cheapening of the product; and all sort of self-fulfilling rationale begins. I once thought of NBC television under Brandon Tartikoff as a creative powerhouse. Now it is all about suits and numbers and cheap content to fill in the time slots. Color me nervous for network TV.