You may have read Clinton Yates’ recent column in The Washington Post Express or perhaps a subsequent Q & A on The Washington Post’s website. Clinton is the local news editor for the Express and a longtime Capitals fan. He’s also an African-American who has encouraged us to work a little harder to reach the African-American community. I think we have made some nice strides, but I also know there is continued work to be done.
We have reached out to Clinton and invited him to meet with members of the Capitals organization and with representatives from the NHL. We will share with him some of our initiatives as well as NHL platforms and strategies on diversity. We also will seek his input and feedback on how we might be able to improve and redouble our efforts.
Hockey is indeed for everyone, and we want to continue to grow our great game locally, nationally and globally. We want to be inclusive and welcome fans from all walks of life. We empathize with Clinton’s perception and we work collectively to connect with various communities.
As some of you may know, February was Hockey is for Everyone month, and the NHL and the Capitals celebrated the league-wide initiative in a variety of ways. The NHL really has done a terrific job of activating around this platform and has been extremely strategic when it comes to inclusion and participation for our current and future fans. HIFE is in more than 30 markets and provides support and unique programming to nonprofit youth hockey organizations throughout North America and emphasizes access to skating rinks for boys and girls of all ethnicities.
Locally we support Fort Dupont Ice Arena and the Fort Dupont Hockey Club, having donated more than $150,000 to the hockey program and rink in recent years along with a $50,000 personal pledge I made last week. We have a great partnership with the rink’s executive director and general manager and a long-standing relationship with Neal Henderson, who has worked tirelessly for more than 30 years with the Fort Dupont Ice Hockey Club, helping boys and girls on and off the ice. It was wonderful when NBC Sports helped to tell his story during Hockey Day in America. It is an amazing commitment – Neal is a true hero.
Just last week I was joined by NHL commissioner Gary Bettman, Philadelphia Flyers owner Ed Snider and several members of Congress for a briefing hosted by the Congressional Hockey Caucus, which discussed the positive effect that hockey has on youth in the community. We were joined by Hockey Caucus co-chairmen Democratic Reps. Brian Higgins (N.Y.) and Mike Quigley (Ill.) and Republican Reps. Patrick Meehan (Pa.) and Lee Terry (Neb.).
One of the new, great NHL programs is the Thurgood Marshall College Fund Scholarship, which is a four-year academic scholarship for participants of the NHL’s Hockey is for Everyone initiative. The scholarship will provide opportunities for qualified HIFE participants to attend any of the country’s 47 public Historically Black Colleges and Universities (HBCUs) or Predominately Black Institutions (PBIs).
A few days after the caucus we hosted the Congressional Hockey Challenge, a charity game at Verizon Center. The game benefits the Thurgood Marshall College Fund, the Fort Dupont Ice Hockey Club and Fort Dupont Ice Arena. In the four years of its existence that game has raised more than $350,000.
The Capitals players and coaches continue to visit Fort Dupont each year as part of our Rink Partnership program, and we have hosted an annual spring service project at Fort Dupont, allowing hundreds of Caps fans to come out to the rink and work alongside Caps staff and players’ wives and girlfriends in various beautification projects. We also had Councilmember Yvette Alexander and John Marshall (son of Thurgood Marshall), who grew up playing hockey in the area, participate in an on-ice clinic with Joel Ward.
The past three of years we’ve partnered with Serve DC – The Mayor’s Office of Volunteerism to “adopt” four D.C. public schools. This partnership has allowed us to reach students in Title I schools in Wards 4, 5 and 8 and bring hockey to children who wouldn’t typically play hockey to the sport. We’ve also provided these schools with more than $40,000 in monetary grants. We have provided hundreds of fans the opportunity to come out to volunteer at these schools, helping to spruce them up for the start of the school year and even partner with the USDA to build a habitat garden.
Interestingly and coincidentally, Thurgood Marshall Elementary School in Northeast D.C. is one our adopted schools, and we have purchased a number of items for them, such as a Smart Board, computer, printer, six listening centers complete with audio CD libraries, educational DVDs and physical education equipment. Last summer we also brought John Marshall to the school to work alongside Matt Hendricks, more than 100 Caps fans plus community members and staff to help prepare the school for the students. Thurgood Marshall students and staff also have received tickets to Caps games through our Tickets for Kids program – it’s a great way for us to share the excitement of live NHL action.
In addition, Mike Green and his So Kids Can program have partnered with KaBoom! to raise money to build Capitals-themed playgrounds for underserved communities in the D.C. area. Last year a playground build was completed the Bloomingdale neighborhood and another is planned for this fall.
We realize all of these relationships are about more than just financial donations. We want to be generous with our funds but also with our time and our pixels. We truly want hockey to be for everyone – and we mean everyone, regardless of ethnicity, age or sex. We have programming focused on kids, women, schools, amateur hockey groups, fan club, military families, disabled hockey, underserved neighborhoods. We have a great game, and we want to share it wherever and whenever we are able. Diversity means everyone.
Stay tuned for more updates.