I believe if the Presidential election were held today that the Republican ticket would win. THAT is stunning. How could that be you ask? How could the Democratic ticket have snatched defeat from the jaws of apparent victory?

I think the Democrats have done very poor marketing and positioning of late of their ticket. They had better change before it is too late if they want to win. Think of this take as purely an exercise in marketing not as my personal political agenda as I do not have one here.

The media and the Democratic marketing machine have positioned Obama as the “establishment”; as the clear winner; and as a “media darling.” The Democratic Convention – I believe – backfired as it was more a coronation than a political rally and convention. Obama is coming off as a defender of the Presidential position and McCain as the attacker and agent of change. Wow. Think of that dipsy-doodle move? I believe America embraces underdogs and outsiders. Overreacting to Obama’s lack of experience and trying to make him the “new establishment” was a bad move. Consumers sniff out inauthenticity a mile away. They liked and respected the old Obama. They don’t recognize the new and improved Obama and he is being packaged as just another politician. The angrier he gets, the worse he does in the polls. Obama should use niceness as his competitive weapon.

When the Democratic ticket took the high road and when Obama was seen a healer, as an outsider, as an agent of change without a lot of political baggage, his scores soared with voters and undecideds. That was why he was able to get more votes than Hillary in the primary. When he looks like another politician with experience and is an attacker and gets dirty in the mud, he loses esteem with voters. Look at Palin’s scores right now. She is beloved just because she ISN’T seen as a typical politician. Her lack of experience and freshness is seen as a positive NOT a negative. Whenever she is mocked by the media establishment her scores soar. Why? Most of America dislikes and distrusts mainstream media. The more the mainstream media attacks Palin, the better the Republicans do. I know that sounds counterintuitive but I believe it is true and the recent polls I believe are proving me right. As I noted before, if mainstream media really does want Obama to win, then they should cuckold McCain. Or at least be seen as neutral and allow the candidates voices to be heard loud and clear.

Obama should NOT attack. He shouldn’t respond daily to every tit for tat. He should soar above the noise. He should create a manifesto of change and communicate it at every opportunity. He should belittle the conversation not the people talking. He should focus on what he means by his change and he should get himself repositioned as a national healer, as a centrist and as someone who can reach across the aisle and create a national mandate to make the country great again. He needs to be a man with a plan and not be seen as a man who is being handled by experts and a political party.

He should NOT be seen as bedfellows with the national media. It is truly stunning to me as an observer to watch how the Democrats have shot themselves in the foot since the European tour for Obama. I don’t think the campaign has hit on its “Change: I am an outsider and not your normal politician” theme since that trip which made him look like he was already the President and was running for re-election. As he became the ”incumbent” with the media, McCain became the outsider and the agent of change and our country wants change. McCain’s choice of Palin on the ticket was brilliant and the media thought it was dumb. The mainstream media is out of touch with America. It is mostly always wrong.

This turnaround in the polls is stunning. This election could become a case history in just bad positioning and marketing by a major political party.