Broadcast television ratings hit an all-time low last week. Read this article for the facts.

You would have thought that with the hot weather that people would be indoors in air conditioned environments watching MORE TV NOT less TV.

Viewers today are heavily distracted. The web; the hand help phenomenon; the sad state of television programming; and on and on. This trend will continue. Pre-programmed television is not as socially relevant to young consumers. Sports and big event TV still draws a big audience but traditional broadcast television and print media will continue to be marginalized.