I endorse this move wholeheartedly. Spinning out AOL into an independent entity with its own set of metrics and deliverables; focused leadership team; and its own currency and its own defined set of competitors is a very wise and much needed move. Click here for the All Things Digital story. AOL has a massive audience; massive web reach; great communications products such as AIM; great under leveraged brands; the best content sites in the industry; the best third party ad network with Advertising.com; and big revenues, profits and cash flow.

 

It now has very focused management again and I believe the people of AOL will view this move very positively as will AOL’s partners and advertisers. Kudos to all of those that made this happen. Focus and an engaged team of people will deliver the one thing that is needed – GROWTH. With growth comes clarity, success and value creation. Onward.