There is a great new book out called Trade-Off: Why Some Things Catch On, and Others Don’t by author Kevin Maney. Kevin is a long time tech and media reporter and has worked at USA Today and Portfolio. He has written a Tipping Point-like book about quality vs. convenience. I just finished reading the book and all I can say is, “WOW!” It is smart; easy to digest; very helpful; and direct and to the point.

I am flattered that some of my concepts and ideas have influenced Kevin’s thinking. He even talks about AOL in the good old days and today’s Washington Capitals in this great tome.

Thank you Kevin. Logrolling in our time but I am being sincere. This is a terrific book. Get it now.