I was really surprised when I saw this design for a new Google communications platform called Wave. Click here to see the prototype. It is a mash up of mail; messaging; search; social networking; Twitter; dashboard; and Flickr. You name it - it is here! And now on sale, for free! 
Google won in a broadband Web 2.0 world because its design was simple, elegant and non intrusive. It did no evil.
I always commented that in irony of ironies - in a broadband rich media world - a dial-up 2400 baud design won out! Grey. Blue. Light. Fast. No photos. No load time.